Geotourism Project Launch

6 June 2013

On a sun-drenched Thursday afternoon, 6th June 2013, 150 delegates consisting of civic and political representatives from across the region, including the Chairpersons of the four partner councils (Newry and Mourne, Louth, Down and Banbridge) attended the formal launch of Mourne Cooley Gullion Geotourism at ‘The Lodge Conference Centre’ in Castlewellan. 

The launch of the Geotourism project comes at an important stage in tourism development for the Mourne and surrounding regions following the timely and hugely anticipated ‘go-ahead’ announcement of the Narrow Water Bridge and the development of the Mourne Coastal Route and the Mountain Bike Trails.

The Geotourism project will promote and enhance the profile of the three areas within one tourism destination, with a particular focus on the significant geology and archaeology.

Speaking at the launch of the initiative Lorraine McCourt, Director with the SEUPB, said:

“One of the core objectives of the EU’s INTERREG IVA Programme is to support the development of new tourism products, like the Geo Tourism project, that will enable us to attract more domestic and overseas visitors. I am confident that it will not only make a positive difference to visitor numbers but will also increase visitor spend in the area, thereby providing additional benefits for the local economy.”

The project partners are East Border Region Ltd, Newry and Mourne District Council, Louth County Council, Down District Council, Banbridge District Council and the Mourne Heritage Trust. 

Geotourism project Manager John Devaney also stated that “the region possesses some significant geological features that have helped to shape the extraordinary landscape around us.  This project is primarily about marketing the potential in our landscape and offering educational opportunities”.

With large attendance at the launch everyone was treated to a very fine day with stunning backdrops of the Mourne Mountains and beautiful renditions of local tunes from very talented 5th year musicians from St. Malachy’s High School, Castlewellan.  Pupils from St. Malachy’s Primary School were also in attendance to lend a hand in releasing balloons to help mark the occasion.  The staff of Mourne-Cooley-Gullion Geotourism would like to thank all of the students involved in helping to make the launch the success that it was, giving up freely of their study time, and we look forward to working with the pupils in their Schools in the near future to assist them with learning about the geology and archaeology of their local surrounding area.

  • Monaghan
  • LCC
  • MCC
  • Newry, Mourne and Down District Council
  • Ards and North Down Borough Council
  • Armagh City, Banbridge and Craigavon Borough Council