The project involved two companies Irish Sea Cruises (ISC) based in Ardglass, Co. Down forming a Partnership with Carlingford Marina Enterprises Ltd (CME) to provide a marine passenger service operating from Ardglass – Annalong – Kilkeel – Warrenpoint – Carlingford – Greenore – Dundalk – Drogheda through the Join Our Borders By Sea Project.
Through the project Irish Sea Cruises purchased a custom built 9.5 metre passenger vessel to enable them to provide a tourist amenity along the border sea area.
The project had the following aims
- to provide new sustainable tourism markets for both companies
covering the Carlingford/Louth–Cooley tourism area,
- to increase tourism numbers to the area,
- to strengthen 2 SMEs, namely ISC and CME,
- to promote effective cross border linkage between both areas, and
- to enable joint development and marketing of the passenger service.
Joint marketing materials were developed to promote the joint venture which included; a poster campaign, extensive media campaign on both sides of the Lough including TV, radio and press receptions.
