This project is a joint cross border Heritage Tourism Marketing Initiative focusing on Pre-Christian/early Christian sites and the built heritage in settlements located on both sides of the border between The Republic of Ireland and Northern Ireland.

The project involved identifying the ‘Best of’ in each partner’s area and produced a user friendly visitor publication linking the various sites together. The project focussed on the ancient Danes Cast / Dorsey / Black Pigs Dyke Border and on to the present border between Ulster and Leinster.

In addition, the project also involved a marketing campaign, print support, signage and interpretive panels and a dedicated website.

Research demonstrates that higher-spending international ‘heritage tourists’ are attracted to an area by the intriguing idea of an enduring but constantly changing boundary, through the highlighting of its finest archaeological evidence. This project therefore resulted in the production of an attractive, full-colour promotional piece, aimed at tourists, covering the archaeological and mythological expression of the East Border Region’s internal border.