The first of its kind this project aimed to rejuvenate and regenerate the retail centres of Armagh city, Monaghan town and Dungannon town as well as facilitate the growth of retail support organisations in each area through joint cross border collaboration.

Although the three city/towns are at different stages of development in terms of their respective retail offer and support structures, they all face increasingly stiff competition from more established centres such as Lisburn, Newry and Dundalk. Each area also has a retail support organisation; Armagh Chamber of Commerce, Monaghan Chamber of Commerce and Industry, and Dungannon Life which require support and development.

The project provided training specifically for retailers, supported key events, encouraged networking and sharing of experiences across the three areas as well as joint marketing initiatives to raise the profile of the city/town centres both to the local population and beyond. This included a joint Christmas TV advertising campaign.

A retail development strategy for the region until 2010 was completed and detailed action plans for the local retail support organisations has contributed to ongoing results for this project.