 The project aimed to develop and promote a cross border cluster of SME's within creative & digital media that provides the
potential for economic growth and competitive advantage in international markets for the East Border Region.
The main aim of the project was to develop a cluster of creative & digital media companies and individuals in the East Border Region focusing on the following five areas:
interactive leisure software (computer games),
film & broadcast,
design,
animation, and
music technology
This was achieved by assisting new business start ups, inward investment, and the growth/relocation of existing businesses.
The project promoters believed that to attract these types of business into the region a fully resourced world class production facility should be provided. This excellent, innovative facility called The Bright Room is now widely used for the production of products and services in the following areas animation, interactive leisure software and games, film and video, design, and music technology.
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